Nike FuelBand Launch SXSW

I collaborated with Hirsch&Mann and Tino Schaedler to transform the iconic Spaghetti Warehouse in downtown Austin, Texas into a giant Nike FuelBand. The experience linked the energy, activity and excitement of the space with the gradient of the FuelBand around the inside of the entire building.

Collaborators   Hirsch&Mann
Role   Developer, VFX Artist and Concert VJ
Technology   openFrameworks C++